The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In this post, we’ll break down everything you need to know and more.
Why Do I Need Marketing Drivers As An Artist?
For artists, marketing drivers are what will help you and your release stand out above thousands of others. The more details that you can provide, the better chance you’ve got of catching the eyes and ears of the people who can get you playlisted, featured, and more.
To help you out, some examples of these include:
- Music videos
- Social media followers and engagement
- Third-party Spotify playlists
- Previous DSP playlist placements and features
- Advertisement to be run for this release
- Premieres on media outlets and general press pick-ups
- Radio campaigns or plays from direct DJ relationships and other DJ support
- Tour dates and other POI – “shared stages with,” notable festival appearances, etc.
- Charting, ie. iTunes, Billboard, etc.
- Brand and media partnerships
- Other marketing campaigns – wildposting, print, etc.
- Pre-save and pre-sale campaign data (iTunes, Spotify, etc.)
- Sync and other licensing information
- Other artist development POIs – management, booking agent, TV/film appearances, etc
Providing marketing drivers is absolutely mandatory for editorial consideration by DSPs. Upload and Stream for free on Hafrikplay to build your fanbase provision of markerting drivers would help you get on more playlists.
At MillionDollar Ideas Ltd we have packaged promo plans and also construct plans based our clients brand. Visit our website today to get started and experience music promotions at ease.
