What Are Marketing Drivers And Why Do I Need Them?

The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In this post, we’ll break down everything […]

How To Determine Your Fanbase

To create a marketing strategy that will reach the widest audience possible, you’ll first want to find out who your fans are. To do this, look for details such as where your audience is based, how old they are, and where they spend time online. Knowing who your audience is can help you build a […]