To create a marketing strategy that will reach the widest audience possible, you’ll first want to find out who your fans are. To do this, look for details such as where your audience is based, how old they are, and where they spend time online.
Knowing who your audience is can help you build a marketing strategy that more accurately reaches them. Plus, if you’re targeting people who are interested in your music, your marketing efforts will go further than if you’re missing the mark and promoting to people who are tuned out.
To figure out who these fans are, make use of the analytics available to you. This could be reports built into your musician website which monitor your site visits. If you’re active on streaming platforms, you have data waiting for you there, as well as on through your social media channels. Get to know your fans demographics, search terms, and interests to help understand your audience. Have a promotional plan and budget for your projects no mattter how small to secure exposure beyond your present fanbase .
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At MillionDollar Ideas Ltd we have packaged promo plans and also construct plans based our clients brand HERE
