What Are Marketing Drivers And Why Do I Need Them?
The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. In this post, we’ll break down everything you need to know and more. Why Do I Need Marketing Drivers As An Artist? For artists, marketing drivers are what will help you and your release stand out above thousands of others. The more details that you can provide, the better chance you’ve got of catching the eyes and ears of the people who can get you playlisted, featured, and more. To help you out, some examples of these include: Music videos Social media followers and engagement Third-party Spotify playlists Previous DSP playlist placements and features Advertisement to be run for this release Premieres on media outlets and general press pick-ups Radio campaigns or plays from direct DJ relationships and other DJ support Tour dates and other POI – “shared stages with,” notable festival appearances, etc. Charting, ie. iTunes, Billboard, etc. Brand and media partnerships Other marketing campaigns – wildposting, print, etc. Pre-save and pre-sale campaign data (iTunes, Spotify, etc.) Sync and other licensing information Other artist development POIs – management, booking agent, TV/film appearances, etc Providing marketing drivers is absolutely mandatory for editorial consideration by DSPs. Upload and Stream for free on Hafrikplay to build your fanbase provision of markerting drivers would help you get on more playlists. At MillionDollar Ideas Ltd we have packaged promo plans and also construct plans based our clients brand. Visit our website today to get started and experience music promotions at ease.
How To Determine Your Fanbase
To create a marketing strategy that will reach the widest audience possible, you’ll first want to find out who your fans are. To do this, look for details such as where your audience is based, how old they are, and where they spend time online. Knowing who your audience is can help you build a marketing strategy that more accurately reaches them. Plus, if you’re targeting people who are interested in your music, your marketing efforts will go further than if you’re missing the mark and promoting to people who are tuned out. To figure out who these fans are, make use of the analytics available to you. This could be reports built into your musician website which monitor your site visits. If you’re active on streaming platforms, you have data waiting for you there, as well as on through your social media channels. Get to know your fans demographics, search terms, and interests to help understand your audience. Have a promotional plan and budget for your projects no mattter how small to secure exposure beyond your present fanbase . Upload and Stream for free on Hafrikplay to build your fanbase. At MillionDollar Ideas Ltd we have packaged promo plans and also construct plans based our clients brand HERE