The partnership introduces Mamba Sounds as official curators on Hafrikplay, connecting new African talents to international audiences through exclusive playlists, DJ mixes, and cross-continental events.
In a groundbreaking move for the Afrobeats and independent music scene, Hafrikplay, Africa’s leading digital music ecosystem with over 100,000 active users, has announced a strategic partnership with Mamba Sounds, the UK-based Afrobeats collective renowned for its chart-topping campaigns and over 110,000 monthly listeners across DSPs.
The collaboration marks a major milestone in connecting Africa’s vibrant underground scene with the global diaspora audience through curated experiences, exclusive content, and cultural exchange.
A Strategic Alliance Rooted in Culture and Curation
This partnership establishes Mamba Sounds as an official curator on Hafrikplay, offering specially curated playlists and exclusive DJ mixes that will introduce their UK-based sound to African listeners and creators. The initiative also opens up Hafrikplay’s growing base of 20,000+ African artists to potential global collaborations and mentorship opportunities through Mamba Sounds’ international A&R network.
Beginning with a cross-continental event series launching in Lagos, Nigeria, and later expanding to the UK, the collaboration will spotlight rising African artists while celebrating Afrobeats’ evolving global influence.
Shared Vision: Empowering the Next Generation of African Creatives
This partnership aligns with both brands’ missions to nurture authentic African soundscapes and build sustainable opportunities for creatives.
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- For Hafrikplay, the partnership reinforces its commitment to democratizing African music discovery and monetization through Hafrik Distro, its Africa-first distribution arm that ensures transparent earnings for artists.
- For Hafrikplay, the partnership reinforces its commitment to democratizing African music discovery and monetization through Hafrik Distro, its Africa-first distribution arm that ensures transparent earnings for artists.
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- For Mamba Sounds, it extends their global footprint into Africa, creating a direct distribution pipeline to new talent and audiences across the continent.
- For Mamba Sounds, it extends their global footprint into Africa, creating a direct distribution pipeline to new talent and audiences across the continent.
Executive Quotes
Omobosola Karimat Alaka, CEO, Hafrikplay, shared:
“At Hafrikplay, we believe in partnerships that move the culture forward. Our goal has always been to bridge Africa’s creative economy with global opportunities. Welcoming Mamba Sounds as official curators allows us to connect our 100K+ user community to fresh, diverse Afrobeats experiences while empowering emerging artists to reach new audiences.”
Leo Fakhrul, Managing Director, Mamba Sounds, added:
“Our mission has always been to export Africa’s sound and soul through world-class production, curation, and community. Joining forces with Hafrikplay gives us the ideal platform to plug into authentic African talent and bring their stories to a global audience. We’re excited to kick off this collaboration with exclusive DJ mixes and events that truly celebrate the essence of Afrobeats.”
The Road Ahead
In addition to their curatorial role, Mamba Sounds will collaborate on:
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- Exclusive DJ Mixes and Editorial Playlists released monthly on Hafrikplay.
- Exclusive DJ Mixes and Editorial Playlists released monthly on Hafrikplay.
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- Talent discovery programs spotlighting new African acts for international collaborations.
- Talent discovery programs spotlighting new African acts for international collaborations.
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- Joint live experiences and cultural events across Africa and Europe, starting from Lagos to Edinburgh and London.
- Joint live experiences and cultural events across Africa and Europe, starting from Lagos to Edinburgh and London.
Together, Hafrikplay and Mamba Sounds are redefining how African music travels — building a bridge that connects the continent’s creative heartbeat to the world stage.
About Hafrikplay
Hafrikplay is a Pan-African music streaming and digital content platform redefining how African music is discovered, distributed, and monetized. With over 100,000 users and 20,000+ artists, Hafrikplay provides independent African creatives access to fair monetization, global exposure, and community-driven growth. Strategic partners include MTN Nigeria, Atlas Bank, and Orange Telecom, with advisory support from industry veteran Olisa Adibua.
About Mamba Sounds
Mamba Sounds Limited is a UK-based record label and Afrobeats collective building the cultural bridge between Africa and the diaspora. With over 110,000 monthly listeners and 300+ playlist placements across DSPs, Mamba Sounds is dedicated to promoting the richness of African heritage through music, distribution, and creative storytelling.
Media Contact
Hafrikplay
Omobosola Karimat Alaka – CEO & Co-Founder
karimat@hafrikplay.com | info@hafrikplay.com
Mamba Sounds
Leo Fakhrul – Managing Director