Entertainment – Jelo Matini: Street Stories, Global Sound
Introduction Jelo Matini, born Omiete Harry, is a rising star in the Afro-fusion and street-hop scene, crafting raw, authentic music that resonates with listeners worldwide. Representing Outside Babiez, he blends real-life experiences with smooth melodies and calculated flows, creating a unique and powerful sound. About Me Jelo Matini brings a bold, unapologetic sound influenced by hustle, ambition, and real-life experiences. With tracks like “Money Bop,” “Closer,” and “Russia,” he’s carving a unique lane that connects the streets to the global stage. He’s more than an artist; he’s a movement. Musical Journey Jelo Matini’s musical journey began on the streets, using music to express life’s struggles and triumphs. From freestyling with friends to recording with limited resources, his passion drove him to create music that reflects the realities of “outside life.” Signature Style Jelo Matini is a multi-genre artist, fusing Afro-drill, street-hop, rap, and trap-infused Afrobeats. His sound is characterized by catchy hooks, clever lyrics, and emotionally raw verses, delivered with bold confidence and a calculated energy. Unique ad-libs, street lingo, and strong storytelling make his style instantly recognizable. Notable Achievements Released fan-favorite singles “Money Bop” and “Closer.” Built a growing fanbase under the Outside Babiez movement. Gained traction on TikTok and streaming platforms with organic listens. Performed at events, including the Okochiri Music Festival alongside Odumodublvck, Wizard Chan, and more. Existing Projects “084 Finesse” EP (6 tracks) “Money Bop” (Single) “Closer” (Single) “Ph City Girl” (Single) “Russia” (Single) Future Plans More singles and collaborations are forthcoming. Influences and Inspirations Jelo draws inspiration from everyday people—hustlers, dreamers, and outcasts. His music reflects Nigerian street culture and global drill/hip-hop influences. Discography “084 Finesse” EP “Closer” (Single) “Ph City Girl” (Single) “Money Bop” (Single) “Russia” (Single) Upcoming Projects More singles and collaborations are to be announced. Connect With Me Spotify: https://open.spotify.com/artist/4WRceMiav8L0PQRGcmAoNw?si=wFu24VR9T8O-ak-UQXoynQ Facebook: https://m.facebook.com/100080139452992/ Instagram: https://www.instagram.com/jelo_matini?igsh=Y2JlczZ4Z3c3ZGhu&utm_source=qr TikTok: https://www.tiktok.com/@jelomatini?_t=ZM-8u6AGWRxbhm&_r=1 YouTube: https://youtube.com/@JELOMATINI?si=MtYYOkTCDR_koZcO Facebook: JELO MATINI Instagram: JELO_MATINI Twitter: JELO MATINI Listen HERE
The Creative Conundrum: Reflecting on the Impact of Foreign Investments in Nigeria’s Entertainment Industry
In the last decade, the Nigerian entertainment industry has seen monumental changes. From the rise of Afrobeats dominating global charts to Nollywood productions streaming on international platforms, the progress has been undeniable. However, as someone who has lived and worked within this ecosystem, I’ve witnessed firsthand the challenges that came with the advent of foreign investors and DSPs (Digital Service Providers). While their entry was heralded as a new dawn, it has revealed a bitter truth: not all that glitters is gold. The Netflix Fallout: A Symptom of Deeper Issues The recent announcement of Netflix canceling advance deals with production companies in Nigeria sent ripples through the creative industry. For some, it was a shock. For others, like myself, it was an inevitable reckoning. Over the years, I’ve watched production houses transition from grassroots operations to cash-fueled giants with little to show for it. The problem wasn’t a lack of talent or even funding—it was a lack of accountability and vision. Script hunting, which once defined the integrity of filmmaking, was replaced with a preference for what would please investors. Stories lost their depth, budgets were mismanaged, and the pursuit of consumer satisfaction gave way to a fixation on numbers. In this Netflix saga, one can’t help but draw parallels to the Nigerian music industry. Distribution agencies dangled advances in front of artists, prioritizing streams over substance. Similarly, in Nollywood, numbers became the be-all and end-all, sidelining creativity, innovation, and cultural storytelling. Diluted Creativity and Gatekeeping The entry of foreign investors was supposed to be a lifeline for the industry—a chance to amplify our stories on a global stage. Instead, it exposed cracks in our system. Producers, armed with unprecedented funds, began to prioritize personal gain over quality productions. The results? Repetitive Content: Pre-colonial settings with little originality have become the norm. Limited Talent Discovery: The same faces dominate our screens, while fresh talent remains in the shadows. Lack of Narrative Depth: Twist plots and diverse storytelling have taken a back seat. Gatekeepers capitalized on the influx of funds, creating a system where creativity was stifled, and mediocrity thrived. It’s disheartening to see such opportunities squandered, especially when these investments were meant to deepen our cultural influence globally. Is Foreign Investment a Blessing or a Curse? As creatives, many of us wrestle with this question daily. Did the arrival of foreign investors and DSPs save us, or did it magnify the existing socio-economic issues in our country? Or, perhaps, is greed the root cause of this malaise? These platforms have undoubtedly opened doors, but at what cost? The decline in the quality of Nigerian music and films suggests that something fundamental has gone wrong. Instead of serving as a bridge to global recognition, the influx of funds seems to have dulled our creative edge. Moving Forward: A Call for Change The exit of Netflix might be the wake-up call we need. It’s time for the creative industry to return to its roots—collaboration, storytelling, and innovation. Here are a few steps we can take: Reimagine Collaboration: Smaller budgets don’t mean smaller ideas. By pooling resources and talents, we can create impactful films and music that resonate deeply. Support Emerging Talent: Younger creatives need platforms to showcase their skills. This includes fair auditions, open opportunities, and mentorship programs. Accountability Measures: Associations and communities within the creative industry must implement strict guidelines to prevent corruption and ensure the proper use of funds. Government Intervention: Intentional investment in the entertainment sector can drive economic growth, create jobs, and enhance cultural diplomacy. A Glimpse of Hope We’ve come a long way from where we were 20 years ago, but we still have a long journey ahead. The Nigerian creative industry is a treasure trove of talent, and with the right systems and support, it can thrive sustainably. The exit of foreign investors doesn’t have to be the end—it could be the beginning of a renaissance. We have the stories, the talent, and the drive to make our mark on the global stage. It’s time we put them to good use. Omobosola Karimat Alaka is a creative executive and artist with over a decade of experience in the Nigerian music and entertainment industry. This piece reflects her journey, observations, and hopes for the future of the creative economy.
Okal Announces the Release of Her Dynamic EP ‘State of Mind: Into the Verse’
Lagos, Nigeria – August 23, 2024 – Rising Afro-soul artist Okal (Omobosola Karimat Alaka) is set to release her highly anticipated EP, State of Mind: Into the Verse, on August 23, 2024. This compelling collection of tracks offers a deep dive into Okal’s personal and artistic journey, showcasing her unique blend of Afro-soul, highlife, and contemporary sounds. About the EP State of Mind: Into the Verse began its creative journey during the 2020 lockdown and reached completion by the end of 2022. Originally envisioned as a full-length album, the project features meticulously selected producers to ensure a cohesive and innovative sound. “This project was initially conceived as an album. I wanted my first body of work to be an album because I believed my listeners and fanbase were ready to hear everything I had to say,” Okal shared. Focus Track: ‘Clock’ The EP’s focus track, “Clock,” is set to drop on August 16, 2024. Inspired by Omah Lay’s “You” video, Okal collaborated with producer Eljack to create a unique sound. “I told him I wanted a mix of Tems’ ‘Try Me’ with some rock elements, and we created magic,” Okal revealed. Creative Process and Challenges Okal’s journey to completing State of Mind: Into the Verse has been marked by dedication and adaptability. “Over time, I realized the industry isn’t mature enough for independent artists to pull off an album entirely on their own. So, expect phase 2 of the project soon,” Okal explained. Message to Fans To her loyal MillionDollarFans, Okal expresses heartfelt gratitude: “I’m sorry it took this long, MillionDollarFans, but I’m certain you will enjoy it. Thank you for your patience and support.” Track List Girl Like Me Prod By Zaki Amujie Pray For You Prod By Deyasso Clock Prod By Eljack Shebi Prod By Dunnie (Legend) Them Say Prod By Puffy Tee Additional Information and Credits All songs written and composed by Omobosola Karimat Alaka. Recorded at Pristine Studio. Mixing and mastering by Joseph Fabs at Pristine Sounds. Live guitar by Isiche Daniel Eweri. Additional vocals by Adediran Nifemi Adetobi, Dunni Alexandra Lawal, and Okikiolu Tolulope Awoyele. Art direction and design by Omobosola Karimat Alaka. Executive producers: Omobosola Karimat Alaka, Abolaji Talib Alaka, and Fabode Joseph Oluwaseun. Connect with Okal Social Media: Facebook, TikTok, Twitter, Instagram Music: Spotify, Apple Music, Boomplay, YouTube, Audiomack Website: Website Link About Okal Omobosola Karimat Alaka, known professionally as Okal, is an emerging force in the Afro-soul and highlife music scene. With a captivating voice and a talent for storytelling, Okal has quickly garnered a dedicated fanbase. Her music explores themes of love, resilience, and personal growth, resonating with audiences across the globe. Stream EP Here
Africa Heritage Concert (AHC) Announces Partnership with Bantu Arts to Elevate African Culture and Heritage Globally
Lagos, Nigeria – 03 Sep 2024 – Africa Heritage Concert (AHC) is proud to announce a strategic partnership with Bantu Arts, a leading UK-based entertainment and production organization, for the upcoming Africa Heritage Concert. This collaboration marks a significant step in AHC’s mission to celebrate and promote African culture through the arts on a global scale. Bantu Arts, known for its dedication to showcasing African performing arts, brings a wealth of experience in cultural productions that include drumming, dance, storytelling, and crafts. Their commitment to preserving and promoting African heritage aligns perfectly with AHC’s vision. Together, we will create an immersive cultural experience that highlights the richness and diversity of Africa’s cultural traditions. This partnership will enhance the Africa Heritage Concert by infusing it with authentic African performances, featuring traditional instruments, costumes, and artists trained in African dance. Attendees can expect a vibrant celebration that bridges tradition and modernity, offering a platform for both emerging and established African artists to shine. “We are excited to partner with Bantu Arts to bring an even more dynamic and authentic African cultural experience to the Africa Heritage Concert,” said Omobosola Karimat Alaka. “This collaboration is a testament to our commitment to celebrating African heritage in all its forms.” The Africa Heritage Concert, set to take place on December 1st 2024, will now include a virtual webinar and workshops led by Bantu Arts, providing attendees with a unique opportunity to engage with African culture on a deeper level. For more information about the Africa Heritage Concert and this exciting partnership, please contact: Contact Information Join us as we celebrate Africa’s rich cultural legacy in partnership with Bantu Arts! About Africa Heritage Concert (AHC): Africa Heritage Concert is an annual event dedicated to celebrating and promoting African culture, arts, and heritage. Through music, dance, fashion, and various cultural exhibits, AHC provides a platform for African artists and cultural ambassadors to showcase the continent’s diversity and creativity. About Bantu Arts: Bantu Arts is a UK-based entertainment and production company focused on promoting African performing arts across the world. With expertise in cultural productions, Bantu Arts conducts workshops, performances, and events that celebrate African heritage, making them a leading force in cultural preservation and education. Contact Bantu Arts
Hafrikplay and The Pit London Partner to Unite African and UK Underground Music Scenes
2nd September, 2024 – Hafrikplay, Africa’s premier platform for connecting artists with global audiences, is proud to announce a strategic partnership with The Pit London, a leading UK-based collective renowned for championing underground music and culture. This collaboration marks a significant step in bridging the African and UK music scenes, providing a platform for emerging talent to reach new heights and diverse audiences. Hafrikplay has been at the forefront of promoting African artists, offering a unique platform that connects musicians with fans, industry professionals, and opportunities across the globe. With a commitment to showcasing Africa’s rich and diverse musical landscape, Hafrikplay has successfully empowered artists to navigate the global stage. The Pit London, founded in 2014, has made waves in the UK music scene by hosting groundbreaking events, including The Pit London Live, Playlist Party UK, and Open Mic Cypher. Known for shining a spotlight on underground UK talent, The Pit London has been instrumental in the careers of artists who have gone on to achieve international success. Their community-driven approach and dedication to nurturing emerging talent align perfectly with Hafrikplay’s mission. Partnership Highlights: Cross-Continental Artist Showcases: Hafrikplay and The Pit London will collaborate on exclusive events, featuring a blend of African and UK underground artists. These showcases will provide a platform for artists to perform in new markets and connect with diverse audiences. Digital Music Releases and Collaborations: The partnership will facilitate joint digital releases, giving artists from both continents an opportunity to collaborate, create, and distribute music to a global audience. Cultural Exchange Initiatives: By fostering cultural exchange through music, Hafrikplay and The Pit London aim to build stronger ties between Africa and the UK. The partnership will include artist interviews, radio shows, and content that highlights the unique stories behind the music. Industry Networking Opportunities: The partnership will also focus on creating networking opportunities for artists, producers, and industry professionals in both regions, helping to build connections that can lead to further collaboration and growth. “We are excited to partner with The Pit London and expand the reach of African music into the UK underground scene,” said Omobosola Karimat Alaka, Chief Operating Officer of Hafrikplay. “This partnership represents a shared vision of empowering artists and celebrating the rich diversity of musical talent across Africa and the UK.” Alfred Afari, co-founder of The Pit London, added, “Our collaboration with Hafrikplay allows us to take the next step in our mission to support underground artists. By bringing together talent from both continents, we’re creating something truly unique and impactful for the music community.” About Hafrikplay: Hafrikplay is Africa’s leading platform for discovering and promoting emerging musical talent. By providing artists with tools, resources, and connections, Hafrikplay helps African musicians reach global audiences and achieve their full potential. About The Pit London: The Pit London is a UK-based music collective dedicated to supporting and promoting underground talent. Through live events, radio shows, and digital platforms, The Pit London has become a key player in the UK’s music scene, known for discovering and nurturing the next generation of artists. For media inquiries, please contact: Hafrikplay: Email: info@hafrikplay.com Website: www.hafrikplay.com The Pit London: Email: info@thepitldn.co.uk Website: www.thepitldn.com