Whip Music & Hafrikplay Africa Partner To Promote Underground Talent In Africa
Nigerian music has been taking the world by storm in recent years. From Burna Boy filling up New York’s Madison Square Garden with over 20K attendees to Tems making history as the first Nigerian to have a No.1 debut on the Billboard Hot 100 Chart. Many artists dream of following in these artists’ footsteps and Whip Music Africa and Hafrikplay have joined hands to support them. Whip Music Africa is a digital talent marketplace that connects African music professionals to music opportunities, services and networks. They leverage AI to help organisations scout & vet high potential talent. Hafrikplay is a Nigerian founded artist-first afrobeat inspired music streaming platform focused on underground and African talents. It allows creators to share unlimited music and podcast content through its mobile apps and website for free. Through this collaboration, upcoming artists can access a variety of offers that will help them accelerate their music careers. The first offer will enable selected artists to have their songs featured on Hafrikplay’s playlists and receive financial and strategic music promotion support from both brands. Whip Music Africa will leverage its AI technology to scout, vet and select high potential music artists who will most benefit from this offering. Hafrikplay will leverage its promotion and distribution expertise to guide the artists on growing their fanbase. This is the first of many more initiatives the brands will collaborate on to promote upcoming talent in Africa. “This partnership brings unlimited and endless opportunities for underground talents. The magnitude of artists who would benefit from this is uncountable because we intend to phantom as many programs and projects as possible”, says Hafrikplay Head Of Administrative, Karimat Alaka. The integration of these brands leads to a broad promotion of underground African talents including artists , producers , DJs , sound engineers and podcasters. Hafrikplay and Whip Music Africa have similar structural DNA for globalisation and exportation of African talents to the world by putting Afrobeats as a genre at the forefront. . “We intend to make both of our platforms a gateway for independent and underground artists to have a voice loud enough to help them achieve growth and development on their journey to stardom. We know how difficult it can be to make it as an upcoming artist, irrespective of your talent, and our vision is to make their journey easier,” says Melissa Kariuki, Whip Music Africa Founder & CEO. This partnership creates an environment for upcoming talent to groom their fanbase, collaborate with other talent and strategically position themselves for further opportunities to bolster their music careers. “In addition to offering these opportunities, we intend to educate the artists on the importance of understanding the business of music which includes learning how to position yourself in the industry and market your music. Artist education is a key pillar of Whip’s value as we quickly learned that there are many talented artists but there’s a huge knowledge gap. With each opportunity we put forward, we ensure to provide the necessary education around so we do our part in filling that gap,” Kariuki explained. Artists can benefit greatly from joining the Hafrikplay community which features both listeners and artists. Hafrikplay offers unique benefits such as song importation enabling artists to easily upload their songs from streaming platforms such as Apple Music, Deezer, SoundCloud and Youtube. They also offer a points system enabling artists to earn incentives to further support their careers. Artists can leverage their platform to connect with their fanbase in unique ways from selling merchandise and listing events to blogging. Evidently, both Hafrikplay and Whip Music Africa have so much value to offer upcoming talent. Interested artists should follow both brands on social media here and here to stay up-to-date with the latest offerings. Contact Us For Music Promotions HERE
M.I Abaga Is Out With His Sixth Studio Album Titled, ‘The Guy‘ (LISTEN)
Nigerian rapper, producer, and businessman M.I. Abaga has released his 12th studio body of work (Album & EP) titled, ‘The Guy’. The project blends hip-hop with Afropop, Amapiano, and highlife while addressing issues including legacy, mental health, masculinity, and romance. The Guy is supported by smooth bars and melodious soundbeds, and is a cry to arms for everyone to maintain their spirits. According to M.I, the album is a declaration that, despite the circumstances, you can overcome obstacles and achieve great things. “In my opinion, this stage is all about having the audacity to do the seemingly impossible. It’s your ability to feel at comfortable with yourself and express yourself freely. That energy is present. The project houses 12 songs and features some of the industry’s heavyweight like Olamide, Duncan Mighty, Wande Coal, Ice Prince, Jesse Jagz, Phyno, The Cavemen, international star NAS and others. Listen Here
BNXN (Buju) Features Zinoleesky on ‘Kilometer’ Remix – LISTEN
BNXN (aka Buju) has released the highly anticipated remix for ‘Kilometer’ and it features Zinoleesky. The record was produced by award-winning beatmaker, Rexxie. Weeks after dishing out the soothing joint ‘For Days‘, BNXN goes harder with the remix of his popular record, Kilometer. This time, the singer collaborates with Zinoleesky of the Marlian Music camp. BNXN has been teasing the Zinoleesky-assisted record for a while now, the fans could not hide their excitement on social media and the anticipation was built to a very high level. Produced by award-winning beatsmith Rexxie, ‘Kilometer Remix‘ serves as BNXN’s second official single for the year, it is a follow-up to his previously released record ‘For Days’. The video have been shot and it’ll be unveiled any moment from now. Listen Below:- Stream Here Rate This Song On The Scale Of 0 – 10 Drop your ratings Contact Us
BOJ Teams Up With Fireboy DML In A New Tune, ‘Owo Ni Koko‘ – LISTEN
Singer, BOJ has released another amazing groove, ‘Owo Ni Koko‘ featuring YBNL protege, Fireboy DML. The pop sensation is the first single off BOJ’s third solo album, ‘Gbagada Express’ which houses 16 songs. The project was written and recorded amid the most limited phases of 2020’s lockdown, finding the alté pioneer and DRB Lasgidi alum at his most collaborative yet contemplative. According to BOJ, this song, Owo Ni Koko was inspired when he relocated back to Lagos, because he understood that you need money for everything. “When I moved back to Lagos, one of the first things that I learned is that you need money to make anything happen here. And if you don’t have it, you just need to shut up and keep grinding ’til you get it. So, ‘Owo Ni Koko’ means ‘money is the koko’—money’s the real deal. “I talk about how I’ve been grinding for a minute, how we need to put our moms in a drop-top. We need to make it. And if, if for any reason, I don’t make it, God forbid, then it would be my fault because the world is my oyster,” he revealed. Both artistes simultaneously switched verses. Listen Below :- Stream Here Rate This Song On The Scale Of 0 – 10 Drop your ratings Contact Us For Your Music Promotions HERE
What Is a Digital Service Provider (DSP) ?
A Digital Service Provider (DSP) is an online store (iTunes, Amazon Music) or streaming service (Spotify, Apple Music, Tidal, YouTube Music) that features digital albums and singles. A Digital Service Provider (“DSP”) is an entity that provides digital music services (whether streaming, downloads, or both), via computer or phone networks. DSPs tend to focus on driving almost all interactions online and across devices. In today’s industry, DSPs are the marketplaces in which most music is consumed, due to the rise of both paid and ad-supported subscription-based streaming services, like Spotify and Apple Music. DSPs have become an essential part of earning money via songwriting since they are considered both a public broadcast and a reproduction of the song, which qualifies the songwriter to earn both of the major types of publishing royalties: performance and mechanical. Types Of DSPs – Interactive Streaming are platforms Listeners select the songs that are played they are also known as On-demand streaming Examples: Spotify, Tidal, Apple Music, Deezer Publishing Royalties Generated: Performance royalties and mechanical royalties – Non-Interactive Streaming are platforms Listeners play music without the ability to choose the next song they are also known as Internet radio Examples: Pandora, iHeartRadio, Slacker, TuneIn Publishing Royalties Generated: Performance royalties only (similar to broadcast radio). Africa’s DSP market is younger than the rest and largely untapped for a number of reasons. A common major limitation parts of Africa access to data plan is still quite restricted or prohibitively expensive in this part . Spotify and Apple Music have only recently begun to move into Africa. This left the opportunities open for fledgling services like Boomplay Music, which had up to a 50% share of the African phone market as recently as 2019. For independent musicians, getting music onto most of these DSPs. Nowadays is as simple as signing up with a digital distributor who will deliver their works and take care of any potential issues. For the songwriter or Artist for an upfront fee, a commission on earnings, or a combination of both. In cases where the creator or artist want s to upload their content themselves. DSPs like Audiomack, Soundcloud and Hafrikplay (newly launched African based) can be used for both upload and streaming without the involvement of any digital distributor. Get Hafrikplay App On Google Play