Hafrikplay Partners with Creatives Hangout Lagos (CHL) to Celebrate and Empower African Creatives
Lagos, Nigeria – 6th September 2025 — Hafrikplay, Africa’s leading creator-first music streaming platform, is proud to announce its partnership with Creatives Hangout Lagos (CHL), a flagship event curated by Zest Management Alté (ZEMA). This collaboration underscores Hafrikplay’s unwavering commitment to amplifying African talent and building cultural experiences that empower artists, storytellers, and innovators. At its core, CHL is designed to be more than a gathering it’s a movement. It brings together musicians, visual artists, writers, producers, and fans in one space to connect, collaborate, and celebrate creativity in all its forms. The 2025 edition promises performances, games, panels, and networking opportunities that reflect the vibrancy of Nigeria’s creative economy. “At Hafrikplay, we are all about the creatives,” said Abolaji Alaka, Co – Founder & COO of Hafrikplay. “This partnership with CHL gives us a chance to do what we love most creating platforms for artists to shine, amplifying voices that deserve to be heard, and giving audiences an authentic connection to the next wave of African talent.” For Chukuweneku Valentino Otuya, CEO of Zest Management Alté (ZEMA), the inspiration behind CHL was clear: “Creatives are the heartbeat of our culture, yet they often lack spaces to thrive. CHL was built to change that. Partnering with Hafrikplay, a brand equally passionate about discovery and empowerment, ensures that this year’s edition will be our most impactful yet.” Attendees can expect: Live performances from emerging Hafrikplay artists 🎤 Trivia games and activations sponsored by Hafrikplay 🎲 Artist spotlights, playlist tie-ins, and interactive sessions ✨ Conversations that touch on the creative economy, artist wellbeing, and the future of African sound 🌍 📌 For More Information: Follow @zemagroup on Instagram for event updates and inquiries. 📩 Register Now: https://forms.gle/quhqeF411m7nXnv97 About Hafrikplay Hafrikplay is Africa’s most creator-focused music streaming platform, dedicated to empowering artists and amplifying African sound globally. With a growing community of over 50,000 users, Hafrikplay provides artists with tools, visibility, and opportunities to thrive. About CHL Creatives Hangout Lagos (CHL), powered by Zest Management Alté (ZEMA), is an annual cultural gathering designed to connect, celebrate, and elevate Nigeria’s most promising creative voices.
Hafrikplay Partners with AbegNaijaMusic.com to Supercharge Artist Exposure Across Africa and the Diaspora
LAGOS, NIGERIA — In a landmark move that reinforces the commitment to democratizing African music discovery, Hafrikplay, the rapidly growing streaming platform with over 50,000 users, has announced a strategic content and community partnership with AbegNaijaMusic.com, one of Nigeria’s most influential digital music blogs and promotional platforms. This partnership is set to spotlight emerging African artists across blog features, curated playlists, artist spotlights, co-branded events, and live webinars aimed at equipping talent with visibility and tools for career growth. With both platforms deeply rooted in the culture and vibrancy of African soundscapes, this alliance blends distribution with storytelling — and takes it global. “This partnership goes beyond just digital distribution; it’s about giving voice, volume, and validation to the African sound,” said Abolaji Alaka, COO of Hafrikplay. “We’ve built a platform where grassroots meets global. Collaborating with AbegNaijaMusic means our artists won’t just be heard — they’ll be seen, celebrated, and supported in powerful new ways.” From blog premieres to strategic digital PR, and from joint publicity campaigns to co-hosted listening sessions and Twitter Spaces, the Hafrikplay–AbegNaijaMusic partnership provides an immersive promotional engine for creatives. Artists on Hafrikplay will now benefit from dedicated blog features, exclusive interviews, spotlight banners, and frontline editorial support via AbegNaijaMusic’s high-traffic platform and vibrant social channels. “We’ve watched Hafrikplay evolve into a true force for digital equity in the music space,” said Wasiu Monday Oluwatobi, CEO of AbegNaijaMusic. “By combining their reach and tech ecosystem with our deep-rooted influence in the Nigerian music blogosphere, we’re not just helping artists go viral — we’re helping them build careers that last.” Shared Vision, Shared Values Both platforms are committed to empowering independent and unsigned artists, with a deep focus on Afrobeats, Amapiano, Afrofusion, Highlife, and the nuanced sub-genres shaping African pop culture today. The collaboration also includes data-driven promotional strategies, playlist placements, and a monthly “Artist to Watch” campaign backed by community fanfare and engagement tools. What Artists Can Expect: Featured blog write-ups, music reviews, and exclusive interviews Playlist and homepage banner placement on Hafrikplay Artist Spotlights in joint newsletters and IG Live sessions Co-hosted digital workshops and artist webinars Joint promo campaigns during release windows As Africa’s creative economy expands at an exponential rate, partnerships like this are essential to closing the gap between raw talent and real traction. Hafrikplay and AbegNaijaMusic.com stand at the forefront — not just distributing content, but curating culture. About Hafrikplay Hafrikplay is a fast-rising African music streaming and artist development platform focused on empowering creatives across the continent. With a growing user base and community-driven features, Hafrikplay supports talent discovery through editorial playlists, smart distribution, and community campaigns. 🔗 www.hafrikplay.com About AbegNaijaMusic AbegNaijaMusic.com is one of Nigeria’s leading digital music blogs, offering fast, authentic, and impactful promotion for artists across the country and diaspora. Known for its influential voice in Nigeria’s entertainment blog culture, the platform reaches thousands of music lovers daily. 🔗 www.abegnaijamusic.com For interviews, media inquiries, or partnership opportunities, contact: 📧 info@hafrikplay.com | 📧 Abegnaijapost@gmail.com
HafrikPlay x LyricsBaze
Words That Hit Different HafrikPlay partners with LyricsBaze to take African lyrics global—and viral. Ever watched your favorite lyric blow up on TikTok? That’s LyricsBaze. Ever wanted your music to live beyond a stream? That’s HafrikPlay. Now, picture them joining forces. BOOM. Welcome to the era of lyric-powered culture. The Vibe? Unmatched. LyricsBaze transforms African music into visual art you can feel. We’re talking: Auto-synced lyrics for every track Viral-ready lyric cards for social media Fan-made lyric videos that spark trends Quote-worthy lines that move faster than the beat And with HafrikPlay in the mix, those words now travel further, louder, and bolder—from IG Reels to global playlists. Why It Matters Because lyrics aren’t background noise. They’re memory. Emotion. Identity. They’re the parts fans scream at concerts. The captions under your dopest photos. The punchlines behind every viral challenge. And now, African artists on HafrikPlay will get: Dynamic lyric integrations Shareable, social-ready visuals Feature spots in LyricsBaze’s hottest campaigns Direct fan engagement through quotes, duets & remixes Real Talk from the Creators “LyricsBaze isn’t just pushing music—it’s giving fans something to hold onto.” — Abolaji Talib Alaka, COO, HafrikPlay “This partnership gives African music a new language: the language of fans.” — Hammed Oladapo, Founder, LyricsBaze Coming Soon Weekly top lyric charts on socials Artist quote drops, powered by community reactions Influencer cosigns using your bars 💥 Say It Louder. Your lyrics deserve more than a listen. They deserve to live on feeds, in hearts, in moments. This is more than music. This is legacy in every line. HafrikPlay x LyricsBaze Let the words fly.
TELMAN: The RADARMan Signals a New Era with ‘BLACK N WHITE’
“BLACK N WHITE” is the next big drop from TELMAN, the official RADARMan of
RADARCharts. With introspective lyrics and raw energy, the single promises to spark
confidence and reflection. Ahead of its May 30th release, TELMAN gives insight into the song’s
origins, creative process, and the bold message behind his new sonic direction.
How to Create Effective Music Marketing Strategies in Nigeria
In the ever-vibrant world of Nigerian music, one thing that is clear: talent alone no dey carry you reach Grammy. The real sauce? Smart, creative, and intentional music marketing strategies that push an artist from “who be this?” to “this jam dey everywhere!” As a music curator at Hafrikplay, a music streaming and consultancy platform, I’ve seen firsthand how the right strategy can blow up an artist overnight. This article is your go-to guide for understanding the magic behind marketing music in Naija. What is Music Marketing? Music marketing is how you sell sound. It’s the promotion of songs, albums, and the artist’s brand through strategic content, social media, influencer campaigns, and platform placements. Think of it as the engine that drives visibility, giving artists the exposure they need to build a fanbase, boost streams, and land gigs. Without it, even the best bangers can flop quietly. The Nigerian Music Scene Needs Marketing More Than Ever From Lagos to London, Nigerian music is popping globally. But don’t get it twisted — our market is saturated, competitive, and fast-paced. Artists can blow today and fade tomorrow. Strategic marketing is what gives artists longevity. It helped export Afrobeats, made street-pop mainstream, and gave us breakout stars like Rema, Asake, and Ayra Starr. Marketing is how we go from local to global. Why Music Marketing Matters for Artists? Marketing isn’t just hype, It: Builds awareness Establishes brand identity Drives streams, sales, and show bookings Connects artists with the right audience Turns casual listeners into die-hard fans In short: if talent is the car, marketing is the fuel. Social Media: The Heart of Music Marketing Social media is the new stage. Artists must perform there daily. Show your real self (fans love personality!) Engage in real convos (not just “link in bio”) Share wins, struggles, lifestyle, and BTS moments Social media turns artists into brands. How to Create an Effective Music Marketing Strategy (Step-by-Step) 1. Define the Artist’s Brand Before any rollout, know the vibe. Is the artist a lover boy? Street king? Conscious rapper? Sweet pop babe? Branding na your packaging. Define the look, sound, vibe, message, and target audience. That’s your foundation. 2. Set Clear Goals Don’t just drop music for vibes. Know what you’re trying to achieve: Stream boost? TikTok trend? Show bookings? International collab? Clear goals = focused strategy. 3. Plan a Proper Rollout No rush am ! Use a 3-phase rollout: Pre-Release: Snippets, countdowns, BTS content Launch Day: Visual drops, influencer push, live streams Post-Release: Fan content reposts, remixes, challenges 4. Content is King — But Make it Real Your content must be authentic and consistent. Use: IG Reels + TikTok skits Twitter trends + memes YouTube Shorts WhatsApp teasers (Yes! Still powerful!) Email newsletters (like this one) 5. Leverage Social Media Each platform plays a role: TikTok = Virality Instagram = Branding Twitter/X = Engagement YouTube = Visual experience WhatsApp & Telegram = Street buzz 6. Work with Influencers & Curators Partner with: TikTok dancers Skit makers DJs Playlist curators (Audiomack, Hafrikplay, Boomplay) Campus ambassadors 7. Use Data & Tweak Strategy Track engagement, stream sources, fan demographics. Then adjust: What worked? Do more. What flopped? Replace. How to Apply This in the Nigerian Industry The Nigerian music space is dynamic. Your marketing must reflect: Cultural Trends: Street slang, local dance, native language Budget Realities: Use organic promo (fan support, freemium platforms) Grassroots Reach: Clubs, radio, campus tours, street PR Consistency: No be only drop we dey wait for. Stay visible 24/7. Proven Music Marketing Strategies in Nigeria Strategies Deliverable Tiktok Great hook for artist for virality Collaboration Partners with local and foreign artist to increase visibility Street Posters, club, DJS and radio interviews across cities Freemium Platform Hafrikplay, Audiomack, Spotify for key visibility. Influencer Marketing Use dancers, skitmakers and Content creators Final Word: Shine with Strategy In Nigeria, we don’t just make music — we make movements. And every movement needs a strategy. If you’re an artist or part of an artist’s team, start treating marketing as part of your creation process — not an afterthought. Build that strategy, use the right tools, connect to your audience, and most importantly: stay consistent. Want to get exposures, numbers and create a community ? upload your music on HafrikplayToday. Let’s help you go from underground to mainstream — the smart way.