Hafrikplay Partners with Creatives Hangout Lagos (CHL) to Celebrate and Empower African Creatives
Lagos, Nigeria – 6th September 2025 — Hafrikplay, Africa’s leading creator-first music streaming platform, is proud to announce its partnership with Creatives Hangout Lagos (CHL), a flagship event curated by Zest Management Alté (ZEMA). This collaboration underscores Hafrikplay’s unwavering commitment to amplifying African talent and building cultural experiences that empower artists, storytellers, and innovators. At its core, CHL is designed to be more than a gathering it’s a movement. It brings together musicians, visual artists, writers, producers, and fans in one space to connect, collaborate, and celebrate creativity in all its forms. The 2025 edition promises performances, games, panels, and networking opportunities that reflect the vibrancy of Nigeria’s creative economy. “At Hafrikplay, we are all about the creatives,” said Abolaji Alaka, Co – Founder & COO of Hafrikplay. “This partnership with CHL gives us a chance to do what we love most creating platforms for artists to shine, amplifying voices that deserve to be heard, and giving audiences an authentic connection to the next wave of African talent.” For Chukuweneku Valentino Otuya, CEO of Zest Management Alté (ZEMA), the inspiration behind CHL was clear: “Creatives are the heartbeat of our culture, yet they often lack spaces to thrive. CHL was built to change that. Partnering with Hafrikplay, a brand equally passionate about discovery and empowerment, ensures that this year’s edition will be our most impactful yet.” Attendees can expect: Live performances from emerging Hafrikplay artists 🎤 Trivia games and activations sponsored by Hafrikplay 🎲 Artist spotlights, playlist tie-ins, and interactive sessions ✨ Conversations that touch on the creative economy, artist wellbeing, and the future of African sound 🌍 📌 For More Information: Follow @zemagroup on Instagram for event updates and inquiries. 📩 Register Now: https://forms.gle/quhqeF411m7nXnv97 About Hafrikplay Hafrikplay is Africa’s most creator-focused music streaming platform, dedicated to empowering artists and amplifying African sound globally. With a growing community of over 50,000 users, Hafrikplay provides artists with tools, visibility, and opportunities to thrive. About CHL Creatives Hangout Lagos (CHL), powered by Zest Management Alté (ZEMA), is an annual cultural gathering designed to connect, celebrate, and elevate Nigeria’s most promising creative voices.
Hafrikplay Partners with AbegNaijaMusic.com to Supercharge Artist Exposure Across Africa and the Diaspora
LAGOS, NIGERIA — In a landmark move that reinforces the commitment to democratizing African music discovery, Hafrikplay, the rapidly growing streaming platform with over 50,000 users, has announced a strategic content and community partnership with AbegNaijaMusic.com, one of Nigeria’s most influential digital music blogs and promotional platforms. This partnership is set to spotlight emerging African artists across blog features, curated playlists, artist spotlights, co-branded events, and live webinars aimed at equipping talent with visibility and tools for career growth. With both platforms deeply rooted in the culture and vibrancy of African soundscapes, this alliance blends distribution with storytelling — and takes it global. “This partnership goes beyond just digital distribution; it’s about giving voice, volume, and validation to the African sound,” said Abolaji Alaka, COO of Hafrikplay. “We’ve built a platform where grassroots meets global. Collaborating with AbegNaijaMusic means our artists won’t just be heard — they’ll be seen, celebrated, and supported in powerful new ways.” From blog premieres to strategic digital PR, and from joint publicity campaigns to co-hosted listening sessions and Twitter Spaces, the Hafrikplay–AbegNaijaMusic partnership provides an immersive promotional engine for creatives. Artists on Hafrikplay will now benefit from dedicated blog features, exclusive interviews, spotlight banners, and frontline editorial support via AbegNaijaMusic’s high-traffic platform and vibrant social channels. “We’ve watched Hafrikplay evolve into a true force for digital equity in the music space,” said Wasiu Monday Oluwatobi, CEO of AbegNaijaMusic. “By combining their reach and tech ecosystem with our deep-rooted influence in the Nigerian music blogosphere, we’re not just helping artists go viral — we’re helping them build careers that last.” Shared Vision, Shared Values Both platforms are committed to empowering independent and unsigned artists, with a deep focus on Afrobeats, Amapiano, Afrofusion, Highlife, and the nuanced sub-genres shaping African pop culture today. The collaboration also includes data-driven promotional strategies, playlist placements, and a monthly “Artist to Watch” campaign backed by community fanfare and engagement tools. What Artists Can Expect: Featured blog write-ups, music reviews, and exclusive interviews Playlist and homepage banner placement on Hafrikplay Artist Spotlights in joint newsletters and IG Live sessions Co-hosted digital workshops and artist webinars Joint promo campaigns during release windows As Africa’s creative economy expands at an exponential rate, partnerships like this are essential to closing the gap between raw talent and real traction. Hafrikplay and AbegNaijaMusic.com stand at the forefront — not just distributing content, but curating culture. About Hafrikplay Hafrikplay is a fast-rising African music streaming and artist development platform focused on empowering creatives across the continent. With a growing user base and community-driven features, Hafrikplay supports talent discovery through editorial playlists, smart distribution, and community campaigns. 🔗 www.hafrikplay.com About AbegNaijaMusic AbegNaijaMusic.com is one of Nigeria’s leading digital music blogs, offering fast, authentic, and impactful promotion for artists across the country and diaspora. Known for its influential voice in Nigeria’s entertainment blog culture, the platform reaches thousands of music lovers daily. 🔗 www.abegnaijamusic.com For interviews, media inquiries, or partnership opportunities, contact: 📧 info@hafrikplay.com | 📧 Abegnaijapost@gmail.com
Building a strong online presence as an Artist
In Nigeria’s dynamic music scene, a robust online presence is no longer optional—it’s essential. With Afrobeats and other genres gaining global traction, Nigerian artists are leveraging digital platforms to reach wider audiences, build their brands, and generate income. This article explores the impact of online presence on Nigerian musicians, outlining its advantages, disadvantages, and effective strategies for building a strong digital footprint. Advantages of a Strong Online Presence Global Reach Nigerian Musician Digital platforms like Hafrikplay Spotify Youtube, and TikTok enable Nigerian artists to connect with international audiences. Artists such as Burna boy and Wizkid have utilized these platforms to achieve global recognition, performing at major venues worldwide . Direct Fan Engagement Social media allows for real-time interaction with fans, fostering loyalty and community. Ayra-Starr, for instance, gained attention by posting song covers online, leading to her signing with Mavin Records. Diversified Revenue Streams Online presence opens up multiple income avenues, including streaming royalties, merchandise sales, and brand partnerships. Luxury brands are increasingly collaborating with African musicians, reflecting the growing influence of African music globally . Creative Control Maintaining an online presence allows artists to control their narrative, from music releases to personal branding, without relying solely on traditional media outlets. Disadvantages of a Strong Online Presence High Competition The digital space is saturated, making it challenging for emerging artists to stand out without significant marketing efforts. Financial Constraints Effective online promotion often requires investment in quality content creation and advertising, which can be a barrier for artists with limited resources. Time-Consuming Building and maintaining an online presence demands consistent effort and time, which can detract from the creative process. Exposure to Criticism An online presence makes artists more susceptible to public scrutiny and negative feedback, which can impact mental health. Strategies for Building a Strong Online Presence Own a Professional Central Hub Why it matters: Your website or Electronic Press Kit (EPK) is the one online space you fully control—unaffected by shifting algorithms or platform outages. What to include: Homepage: Artist photo, short bio, latest release highlights, and clear calls‑to‑action (newsletter sign‑up, social links). Music/Discography: Embedded players, direct‑purchase links, and streaming buttons. Tour Dates & Events: Chronological listing with venue details, ticket links, and maps. Press/Media Kit: High‑res photos, bio, press clippings, and contact info for bookings. Merch Store: Branded items, digital downloads, and bundles for additional revenue. 2. Master Social Media Engagement Platform selection: Focus on 2–3 platforms where your target audience is most active—for many Nigerian acts that’s Instagram, Tik Tok and YouTube. Content formats: Short‑form video (Reels, Tik Tok): Snippets of unreleased tracks, behind‑the‑scenes, dance challenges. Stories & Live: Real‑time Q&A, studio sessions, or mini‑concerts. Posts & Carousels: High‑quality stills, lyric quotes, or “swipe‑through” announcements. Engagement tips: Reply to comments and DMs within 24 hours. Use polls, quizzes and “this‑or‑that” stickers to solicit fan input. Participate in trends—but tailor them to your sound and image. 3. Optimize Streaming Platform Profiles Complete your profile: Professional cover art, cohesive artist name/handle, a concise bio, and updated social links. Playlist pitching: Submit to editorial playlists through platform‑specific portals. Tag independent curators and user‑generated playlist creators. Platform features: Spotify Canvas: Add short looping videos to enhance track appeal. YouTube Community: Share polls, images or quick updates outside of main video uploads. 4. Create Compelling & Consistent Content Content mix: Music releases: Singles, EPs, remixes. Visual content: Official videos, lyric videos, behind‑the‑scenes clips. Personal stories: Share inspiration, milestones, or “day in the life” vlogs. Quality matters: Invest in clear audio and crisp visuals—even smartphone footage benefits from good lighting and sound. Posting cadence: Develop a realistic schedule (e.g., 3 posts + 1 live stream per week) and stick to it. 5. Cultivate & Nurture Your Fan Community Dedicated spaces: Private Facebook groups or Discord servers for super fans. Exclusive offers: Early access to tickets, limited‑edition merch drops, or members‑only live streams. User‑generated content: Encourage fans to remix tracks, create dance routines, or record covers—then feature their work on your channels. 6. Strategic Networking & Collaborations Cross‑promotion: Partner with peer artists for joint releases or social‑media takeovers. Industry connections: Engage bloggers, playlist curators, radio DJs and event promoters online. Influencer outreach: Send personalized messages or EPKs to targeted influencers who align with your brand. 7. Leverage Digital Marketing & Analytics Paid ads: Run small‑budget campaigns on Facebook/Instagram or YouTube targeting specific demographics (age, location, interests). Email marketing: Build a newsletter list to announce releases, merch drops, and shows directly to fans’ inboxes. Analytics tools: Use native insights (Instagram/Facebook) and Google Analytics to track traffic, engagement rates, and conversion metrics—then adjust your strategy accordingly. 8. Monitor, Adapt & Stay Authentic Performance reviews: Every month, audit which posts, videos or ads generated the most engagement or streams. Trend adaptation: Watch emerging platform features (e.g., new Tik tok editing tools) and experiment early. Authenticity: Above all, be yourself. Fans connect deeply with genuine storytelling—let your unique personality shine through every digital touchpoint. By combining these strategies—anchored by a professional central hub, supported by smart social‑media tactics, and refined through data‑driven adjustments—you’ll lay the groundwork for a vibrant, engaged fanbase and a sustainable music career in Nigeria’s dynamic digital landscape.
Entertainment – Jelo Matini: Street Stories, Global Sound
Introduction Jelo Matini, born Omiete Harry, is a rising star in the Afro-fusion and street-hop scene, crafting raw, authentic music that resonates with listeners worldwide. Representing Outside Babiez, he blends real-life experiences with smooth melodies and calculated flows, creating a unique and powerful sound. About Me Jelo Matini brings a bold, unapologetic sound influenced by hustle, ambition, and real-life experiences. With tracks like “Money Bop,” “Closer,” and “Russia,” he’s carving a unique lane that connects the streets to the global stage. He’s more than an artist; he’s a movement. Musical Journey Jelo Matini’s musical journey began on the streets, using music to express life’s struggles and triumphs. From freestyling with friends to recording with limited resources, his passion drove him to create music that reflects the realities of “outside life.” Signature Style Jelo Matini is a multi-genre artist, fusing Afro-drill, street-hop, rap, and trap-infused Afrobeats. His sound is characterized by catchy hooks, clever lyrics, and emotionally raw verses, delivered with bold confidence and a calculated energy. Unique ad-libs, street lingo, and strong storytelling make his style instantly recognizable. Notable Achievements Released fan-favorite singles “Money Bop” and “Closer.” Built a growing fanbase under the Outside Babiez movement. Gained traction on TikTok and streaming platforms with organic listens. Performed at events, including the Okochiri Music Festival alongside Odumodublvck, Wizard Chan, and more. Existing Projects “084 Finesse” EP (6 tracks) “Money Bop” (Single) “Closer” (Single) “Ph City Girl” (Single) “Russia” (Single) Future Plans More singles and collaborations are forthcoming. Influences and Inspirations Jelo draws inspiration from everyday people—hustlers, dreamers, and outcasts. His music reflects Nigerian street culture and global drill/hip-hop influences. Discography “084 Finesse” EP “Closer” (Single) “Ph City Girl” (Single) “Money Bop” (Single) “Russia” (Single) Upcoming Projects More singles and collaborations are to be announced. Connect With Me Spotify: https://open.spotify.com/artist/4WRceMiav8L0PQRGcmAoNw?si=wFu24VR9T8O-ak-UQXoynQ Facebook: https://m.facebook.com/100080139452992/ Instagram: https://www.instagram.com/jelo_matini?igsh=Y2JlczZ4Z3c3ZGhu&utm_source=qr TikTok: https://www.tiktok.com/@jelomatini?_t=ZM-8u6AGWRxbhm&_r=1 YouTube: https://youtube.com/@JELOMATINI?si=MtYYOkTCDR_koZcO Facebook: JELO MATINI Instagram: JELO_MATINI Twitter: JELO MATINI Listen HERE
Okal Announces the Release of Her Dynamic EP ‘State of Mind: Into the Verse’
Lagos, Nigeria – August 23, 2024 – Rising Afro-soul artist Okal (Omobosola Karimat Alaka) is set to release her highly anticipated EP, State of Mind: Into the Verse, on August 23, 2024. This compelling collection of tracks offers a deep dive into Okal’s personal and artistic journey, showcasing her unique blend of Afro-soul, highlife, and contemporary sounds. About the EP State of Mind: Into the Verse began its creative journey during the 2020 lockdown and reached completion by the end of 2022. Originally envisioned as a full-length album, the project features meticulously selected producers to ensure a cohesive and innovative sound. “This project was initially conceived as an album. I wanted my first body of work to be an album because I believed my listeners and fanbase were ready to hear everything I had to say,” Okal shared. Focus Track: ‘Clock’ The EP’s focus track, “Clock,” is set to drop on August 16, 2024. Inspired by Omah Lay’s “You” video, Okal collaborated with producer Eljack to create a unique sound. “I told him I wanted a mix of Tems’ ‘Try Me’ with some rock elements, and we created magic,” Okal revealed. Creative Process and Challenges Okal’s journey to completing State of Mind: Into the Verse has been marked by dedication and adaptability. “Over time, I realized the industry isn’t mature enough for independent artists to pull off an album entirely on their own. So, expect phase 2 of the project soon,” Okal explained. Message to Fans To her loyal MillionDollarFans, Okal expresses heartfelt gratitude: “I’m sorry it took this long, MillionDollarFans, but I’m certain you will enjoy it. Thank you for your patience and support.” Track List Girl Like Me Prod By Zaki Amujie Pray For You Prod By Deyasso Clock Prod By Eljack Shebi Prod By Dunnie (Legend) Them Say Prod By Puffy Tee Additional Information and Credits All songs written and composed by Omobosola Karimat Alaka. Recorded at Pristine Studio. Mixing and mastering by Joseph Fabs at Pristine Sounds. Live guitar by Isiche Daniel Eweri. Additional vocals by Adediran Nifemi Adetobi, Dunni Alexandra Lawal, and Okikiolu Tolulope Awoyele. Art direction and design by Omobosola Karimat Alaka. Executive producers: Omobosola Karimat Alaka, Abolaji Talib Alaka, and Fabode Joseph Oluwaseun. Connect with Okal Social Media: Facebook, TikTok, Twitter, Instagram Music: Spotify, Apple Music, Boomplay, YouTube, Audiomack Website: Website Link About Okal Omobosola Karimat Alaka, known professionally as Okal, is an emerging force in the Afro-soul and highlife music scene. With a captivating voice and a talent for storytelling, Okal has quickly garnered a dedicated fanbase. Her music explores themes of love, resilience, and personal growth, resonating with audiences across the globe. Stream EP Here