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Entertainment

Hafrikplay and The Pit London Partner to Unite African and UK Underground Music Scenes

2nd September, 2024 – Hafrikplay, Africa’s premier platform for connecting artists with global audiences, is proud to announce a strategic partnership with The Pit London, a leading UK-based collective renowned for championing underground music and culture. This collaboration marks a significant step in bridging the African and UK music scenes, providing a platform for emerging talent to reach new heights and diverse audiences. Hafrikplay has been at the forefront of promoting African artists, offering a unique platform that connects musicians with fans, industry professionals, and opportunities across the globe. With a commitment to showcasing Africa’s rich and diverse musical landscape, Hafrikplay has successfully empowered artists to navigate the global stage. The Pit London, founded in 2014, has made waves in the UK music scene by hosting groundbreaking events, including The Pit London Live, Playlist Party UK, and Open Mic Cypher. Known for shining a spotlight on underground UK talent, The Pit London has been instrumental in the careers of artists who have gone on to achieve international success. Their community-driven approach and dedication to nurturing emerging talent align perfectly with Hafrikplay’s mission. Partnership Highlights: Cross-Continental Artist Showcases: Hafrikplay and The Pit London will collaborate on exclusive events, featuring a blend of African and UK underground artists. These showcases will provide a platform for artists to perform in new markets and connect with diverse audiences. Digital Music Releases and Collaborations: The partnership will facilitate joint digital releases, giving artists from both continents an opportunity to collaborate, create, and distribute music to a global audience. Cultural Exchange Initiatives: By fostering cultural exchange through music, Hafrikplay and The Pit London aim to build stronger ties between Africa and the UK. The partnership will include artist interviews, radio shows, and content that highlights the unique stories behind the music. Industry Networking Opportunities: The partnership will also focus on creating networking opportunities for artists, producers, and industry professionals in both regions, helping to build connections that can lead to further collaboration and growth. “We are excited to partner with The Pit London and expand the reach of African music into the UK underground scene,” said Omobosola Karimat Alaka, Chief Operating Officer of Hafrikplay. “This partnership represents a shared vision of empowering artists and celebrating the rich diversity of musical talent across Africa and the UK.” Alfred Afari, co-founder of The Pit London, added, “Our collaboration with Hafrikplay allows us to take the next step in our mission to support underground artists. By bringing together talent from both continents, we’re creating something truly unique and impactful for the music community.” About Hafrikplay: Hafrikplay is Africa’s leading platform for discovering and promoting emerging musical talent. By providing artists with tools, resources, and connections, Hafrikplay helps African musicians reach global audiences and achieve their full potential. About The Pit London: The Pit London is a UK-based music collective dedicated to supporting and promoting underground talent. Through live events, radio shows, and digital platforms, The Pit London has become a key player in the UK’s music scene, known for discovering and nurturing the next generation of artists. For media inquiries, please contact: Hafrikplay: Email: info@hafrikplay.com Website: www.hafrikplay.com The Pit London: Email: info@thepitldn.co.uk Website: www.thepitldn.com

September 2, 2024 1 Comment

Entertainment

Okal’s “Clock” Marks the Start of an Exciting Journey with Her Upcoming EP ‘State of Mind: Into the Verse’

Afro-Soul Highlife sensation Okal, also known as Omobosola Karimat Alaka, is set to captivate audiences with the release of her new single “Clock.” Dropping on August 16th, 2024, this single serves as the first offering from her highly anticipated EP, State of Mind: Into the Verse. “Clock” is a rhythmic exploration of time, growth, and resilience. Okal’s introspective lyrics, paired with captivating beats, take listeners on a journey of facing one’s fears, overcoming obstacles, and finding strength in vulnerability. Produced by the talented Eljack, the track merges Afrobeat influences with soulful melodies and hints of rock, delivering a sound that is both powerful and reflective. The State of Mind: Into the Verse EP, set to release on August 23rd, 2024, is a project that has been years in the making. Okal began crafting this body of work during the lockdown in 2020, finishing the recordings by the end of 2022. With 11 tracks initially created, Okal meticulously selected the best for the final EP, ensuring a cohesive and impactful musical experience. “Clock” was the first track she wrote for the project, inspired to work with Elack after listening to Omah Lay’s “You” video. This EP is Okal’s first major release after a series of singles that have established her as one of the most promising artists in Nigeria’s music scene. Fans can pre-save “Clock” now at this link and the full EP at this link. With State of Mind: Into the Verse, Okal promises to deliver music that resonates deeply with her listeners, while showcasing her growth as an artist. Connect with Okal today: Website | Instagram | Twitter | Facebook

August 14, 2024 No Comments

The Evolution of Nigerian Music: From Local Talent to Global Phenomenon

Entertainment

The Evolution of Nigerian Music: From Local Talent to Global Phenomenon

The Nigerian music industry has undergone a remarkable transformation over the past few decades. From the pioneering efforts of artists like the late Sound Sultan and 2face in the early 2000s to the international successes of contemporary stars such as Wizkid, Davido, Rema, Fireboy, and Tems, Nigerian music, particularly Afrobeats, has carved out a significant place on the global stage. A Journey of Perseverance and Talent The journey to international recognition has been a long and arduous one. Early trailblazers like D’banj and Don Jazzy broke boundaries in the mid-2000s, laying the foundation for future stars. Their efforts culminated in groundbreaking moments, such as Wizkid’s collaboration with Drake and D’banj’s signing with Kanye West, which signaled a new era for Nigerian music. Today, Nigerian artists headline international tours, secure major collaborations, and attract the attention of global distribution companies. The Double-Edged Sword of Advances However, the success and attention have brought new challenges. With international distribution companies setting up offices in Nigeria and offering advances to artists, the industry faces a potential crisis. Advances, once seen as a boon, have become a double-edged sword. While they provide immediate financial relief and opportunities for artists, they also create a situation where only those with high streaming numbers are deemed valuable. This focus on numbers has led to a neglect of raw talent. The true artists, those with genuine creativity and potential, often find themselves overlooked unless they can generate impressive streaming statistics. This trend has made it increasingly difficult for undiscovered talents, particularly those from disadvantaged backgrounds, to break through. Viral freestyles and grassroots discovery are becoming rare, and the industry risks losing its authenticity. The Hidden Cost of Success For those who do secure deals, the reality can be harsh. Many artists find themselves bound by contracts that require them to produce multiple albums, often at the expense of quality. The pressure to meet contractual obligations can lead to a decline in the quality of music, as artists rush to fulfill their commitments without adequate time for creativity and production. This situation raises a critical question: Are advances doing more harm than good? While they provide a lifeline for some, they also perpetuate a cycle that prioritizes commercial success over artistic integrity. The industry’s focus on immediate returns risks stifling the very creativity that made Nigerian music a global phenomenon. The Way Forward The Nigerian music industry stands at a crossroads. To sustain its growth and global influence, it must find a balance between commercial viability and nurturing true talent. This requires a shift in focus from merely chasing numbers to investing in artists’ long-term development. Distribution companies and industry stakeholders must recognize the value of genuine talent and provide support beyond financial advances. Moreover, there needs to be a concerted effort to create opportunities for grassroots talent. Initiatives that foster discovery and development at the local level can help ensure that the next generation of Nigerian artists has a chance to shine, regardless of their background. Conclusion The Nigerian music industry’s journey from local talent to global powerhouse is a testament to the resilience and creativity of its artists. However, the challenges posed by the current focus on advances and streaming numbers threaten to undermine this progress. By re-evaluating the industry’s priorities and investing in true talent, Nigeria can continue to produce music that resonates globally while preserving the authenticity that has made its sound so unique. Written by Omobosola Karimat Alaka for MillionDollar Ideas Ltd

July 24, 2024 No Comments

The Journey of Marten: From Ibadan to the World

Entertainment

The Journey of Marten: From Ibadan to the World

Early Life and Discovery Born in the bustling city of Ibadan, Oyo State, Marten’s journey began in Lagos where he grew up and attended school. His artistic talents emerged early, culminating in a significant milestone in 2005 when he won a competition at the White House on Toyin Street in Ikeja. This victory marked the beginning of his exploration into the world of music. Musical Inspirations Marten’s musical creativity is deeply rooted in the influences of iconic artists such as Nas, Bob Marley, Peter Tosh, Sizzla, Heavy D & the Boys, General Levi, 2 Live Crew, Mobb Deep, Fela Anikulapo, Ayinde Barrister, Kwa1, King Sunny Ade, Brymo, Pasuma, and his adored Asa. These legends have significantly shaped his musical journey and continue to inspire his artistic endeavors. Artistic Beginnings Marten’s artistic expression began with drawing and painting at the tender age of seven. He found solace and inspiration in creating comics while immersing himself in music. By the age of 15, he had transitioned to rhyming words and performing at school shows, setting the stage for his musical career. Creative Process Marten’s approach to music creation is straightforward yet profound. He listens to a good beat, crafts a melody, and seamlessly integrates his lyrics to create a song. His introverted nature drives him to seek solitude, allowing him to delve deep into his creativity and produce his best work. Musical Releases and Themes Marten’s two singles, “Gone” and “Hustle n Pray,” encapsulate his musical essence and storytelling prowess. “Gone” addresses themes of heartbreak, pain in relationships, and domestic violence, advocating for walking away from toxic situations. “Hustle n Pray” reflects the daily grind of Lagos life, emphasizing perseverance and faith. His new project distinguishes itself from previous works through enhanced sound quality. Collaborations and Influences Marten’s career has been shaped by collaborations with notable figures in the music industry. Working with Sars in 2007 at Edge Studio Jibowu and Fear Deevee were transformative experiences. Major Banks produced his latest single, “Hustle n Pray,” and he eagerly anticipates future collaborations with other talented artists and producers. Challenges and Triumphs Promoting his music has been a formidable challenge for Marten. Despite facing false promises and unreliable promoters, he remains resilient. His earlier works, including “Jerusalem” (2012) and “Freedom” (2016), are available on YouTube, and his compilation, “From the Bottom Mixtape,” is on Audiomack. Marten embraces criticism, using it as a catalyst for growth and improvement. Forming The Jokers In 2004, Marten formed the group The Jokers, with members Digit and Mozdef. Initially underestimated due to their youth, they surprised many by winning a competition at the White House on Toyin Street in Ikeja, coming first among over 150 contestants. Future Aspirations Marten’s aspirations are driven by a desire to see his children and business flourish. He aims high, trusting in God’s blessings and guidance. Collaboration dreams include working with Asa and Wande Coal, artists whose genres he admires. Unique Style and Vision Marten’s uniqueness lies in his ability to stay true to his style while being versatile. He values feedback and aims to deliver dance songs without compromising his real essence. With his team, he is working tirelessly to recreate his brand and achieve success. Conclusion Marten’s journey from Ibadan to the world stage is a testament to his resilience, creativity, and passion for music. Despite the challenges, he continues to forge ahead, inspired by legendary artists and driven by his dreams. As he prepares to drop his 5-track EP, Marten is poised to make a significant impact on the music scene, leaving an indelible mark with his unique sound and compelling storytelling. Follow Marten’s journey and stay tuned for more updates on his upcoming EP release and other exciting projects!

July 23, 2024 No Comments

Entertainment

Hafrikplay and RADARCharts Announce Revolutionary Partnership to Empower Emerging Artists

June 2024 Hafrikplay and RADARCharts are thrilled to announce a groundbreaking partnership designed to revolutionize music marketing and artist promotion. This collaboration merges the innovative capabilities of both platforms to offer exceptional support and opportunities for emerging artists, elevating their talents and expanding their reach within the competitive music industry. Founding and Purpose RADARCharts, a dynamic music marketing platform and community, was established in October 2023 under the auspices of Royal Empire Management. From its inception, RADARCharts has been dedicated to supporting artists on their journey to fame, offering a range of services aimed at amplifying their talents and expanding their audience. Discovery of Talents One of RADARCharts’ most celebrated aspects is its unparalleled ability to discover amazing talents. Utilizing an extensive network and innovative scouting techniques, RADARCharts identifies and promotes emerging artists, providing them with the visibility and support necessary to break into the competitive music scene. This keen eye for talent has earned RADARCharts a reputation as a key player in the discovery and nurturing of future music stars. Top25 Chart Curation RADARCharts is renowned for its meticulously curated Top25 charts. These charts highlight the best and most promising music across various genres, offering listeners a curated selection of high-quality tracks. The Top25 charts have become a benchmark for music enthusiasts and industry professionals alike, serving as a trusted source for discovering new hits and trending artists. TALK TO US Magazine Adding to its multifaceted approach, RADARCharts launched its interview magazine, ‘TALK TO US’. This publication features in-depth interviews with artists, providing a platform for them to share their stories, creative processes, and industry insights. ‘TALK TO US’ has become a popular read among music fans and industry insiders, offering a unique glimpse into the lives and minds of artists. Community and Influence RADARCharts has fostered a vibrant community where artists, fans, and industry professionals can connect and collaborate. Through its various initiatives and platforms, RADARCharts has become more than just a marketing tool; it is a thriving community that supports and celebrates musical talent. Hafrikplay’s Role As a premier music streaming and discovery platform, Hafrikplay will integrate RADARCharts’ Top25 and other curated content, providing an even broader audience for the emerging artists highlighted by RADARCharts. Hafrikplay’s extensive user base and innovative platform will enhance the visibility and impact of RADARCharts’ curated lists and interviews. Partnership Goals This partnership aims to: Elevate Emerging Artists: Provide unprecedented exposure and support to up-and-coming artists. Innovative Marketing: Utilize combined marketing strategies to create unique promotional opportunities. Engage Music Communities: Foster a vibrant, collaborative community of artists, fans, and industry professionals. Join the Revolution In less than a year, RADARCharts has made significant strides in the music industry, distinguishing itself through its dedication to artist development, influential charts, and engaging magazine. With this partnership, Hafrikplay and RADARCharts are poised to continue shaping the future of music, offering artists the tools and platform they need to succeed. Stay tuned for the exciting initiatives and opportunities this collaboration will bring. Together, Hafrikplay and RADARCharts are committed to empowering artists and celebrating the rich diversity of music. Connect With Us: Hafrikplay: Website: hafrikplay.com Instagram: @hafrikplay Twitter: @hafrikplay RADARCharts: Instagram: @radarcharts Website: radarcharts. Join us on this journey to discover, promote, and celebrate the next generation of music stars.

June 21, 2024 No Comments