What is a Record Label?
A record label is a company that helps artists produce, distribute, and promote their music. They invest money and resources to turn raw talent into a global brand. Labels can handle everything from studio sessions and music videos to brand deals and international tours.
In the Nigerian music industry, record labels play a HUGE role.
From turning Olamide into a movement to projecting Asake and Fireboy into stardom, labels often provide the structure and funding artists need to grow.
There are two main types of record labels:
- Major Labels (e.g. Universal Music, Sony Music, Warner Music)
- Independent Labels (also called “indie labels”)
What is an Independent Record Label?
An independent label operates without support from the “big three” (Universal, Sony, or Warner). They are usually smaller, more personal, and sometimes artist-owned.
Role of Independent Labels to Artists
- Creative Freedom: Artists make more decisions on their sound, lyrics, and image.
- Artist Development: Indie labels often nurture artists from scratch.
- Better Revenue Sharing: More transparent and fair deals.
Role of Indie Labels in the Nigerian Music Industry
Independent labels like YBNL, Mavin, and Chocolate City have helped launch careers without heavy foreign influence. They:
- Empower grassroots talent.
- Promote unique Afro sounds.
- Build strong local fanbases before global recognition.
Pros of Independent Record Labels
- Creative control over music and image.
- Close artist-label relationships.
- Faster decision-making.
- More earnings from streaming and shows (depending on the deal).
Major Record Labels: The Big Leagues
Major labels are international giants with huge budgets, teams, and global networks. They can take your music from Surulere to Times Square.
Role of Major Labels
- Worldwide Promotion: Marketing you across continents.
- Massive Budget: For videos, collaborations, and tours.
- Award Opportunities: GRAMMYs, BETs, and more.
Pros of Major Record Labels
- Global exposure.
- Access to A-list producers and platforms.
- Big investments in music production and brand building.
Cons of Major Labels
- Loss of creative control.
- Complex, long-term contracts.
- Smaller artist revenue share (you may only earn a small cut from your own work).
Benefits of a Record Label to Artists
- Funding: Covering studio sessions, video shoots, marketing, and sometimes accommodation and transport.
- Distribution: Ensures your music is on top platforms, radio, and playlists.
- Branding & Marketing: Helps shape your public image and build your brand.
- Industry Connections: Access to producers, promoters, influencers, and media platforms
Final Thoughts
At the end of the day, it’s not about the size of the label — it’s about the fit.
Some artists grow better with indie labels that offer freedom and mentorship. Others might need the international reach of a major label.
Whatever you choose, make sure the label understands your vision and helps you build, not box you in.
Bonus Tip for Artists:
Always read your contract. Get a lawyer. Understand the terms. Your music is your business — own it.