The Rise of Afrobeat:Global Trends and influence
What is Afrobeat? Afrobeat is not merely a musical genre—it represents a dynamic global cultural phenomenon that crosses continents and shapes diverse musical landscapes. With its roots in Nigeria, Afrobeat fuses traditional West African rhythms with jazz, funk, and highlife, crafting a rich and pulsating soundscape that has captivated audiences and inspired artists around the […]
Music Publishing and Royalties in Nigeria – What Every Artist Should Know
Music Publishing: The Backbone of the Music Business In today’s music industry, publishing means power. If you’re not talking about publishing, you’re missing the money. Music publishing ensures that songwriters and composers get paid whenever their music is used—whether it’s streamed, performed live, played on radio, or featured in films. But publishing goes beyond just […]
Impact of Streaming on Artist Revenue
The music industry has seen a major shift over the last decade, with streaming becoming the central force in music consumption and distribution. Gone are the days when artists relied heavily on physical CD sales or digital downloads. Today, streaming platforms have redefined how artists connect with fans—and more importantly, how they earn. Streaming Is […]
How to Create Effective Music Marketing Strategies in Nigeria
In the ever-vibrant world of Nigerian music, one thing that is clear: talent alone no dey carry you reach Grammy. The real sauce? Smart, creative, and intentional music marketing strategies that push an artist from “who be this?” to “this jam dey everywhere!” As a music curator at Hafrikplay, a music streaming and consultancy platform, I’ve […]
The Role of a Manager in Artist Development
When we talk about successful music artists, we often focus on their talent, hit songs, or electric stage performances. But behind the spotlight stands a powerful force—the artist manager—working tirelessly to ensure everything runs smoothly. In Nigeria’s fast-growing music industry, artist managers play a crucial role in shaping careers, building brands, and turning dreams into […]