2nd September, 2024 – Hafrikplay, Africa’s premier platform for connecting artists with global audiences, is proud to announce a strategic partnership with The Pit London, a leading UK-based collective renowned for championing underground music and culture. This collaboration marks a significant step in bridging the African and UK music scenes, providing a platform for emerging talent to reach new heights and diverse audiences. Hafrikplay has been at the forefront of promoting African artists, offering a unique platform that connects musicians with fans, industry professionals, and opportunities across the globe. With a commitment to showcasing Africa’s rich and diverse musical landscape, Hafrikplay has successfully empowered artists to navigate the global stage. The Pit London, founded in 2014, has made waves in the UK music scene by hosting groundbreaking events, including The Pit London Live, Playlist Party UK, and Open Mic Cypher. Known for shining a spotlight on underground UK talent, The Pit London has been instrumental in the careers of artists who have gone on to achieve international success. Their community-driven approach and dedication to nurturing emerging talent align perfectly with Hafrikplay’s mission. Partnership Highlights: Cross-Continental Artist Showcases: Hafrikplay and The Pit London will collaborate on exclusive events, featuring a blend of African and UK underground artists. These showcases will provide a platform for artists to perform in new markets and connect with diverse audiences. Digital Music Releases and Collaborations: The partnership will facilitate joint digital releases, giving artists from both continents an opportunity to collaborate, create, and distribute music to a global audience. Cultural Exchange Initiatives: By fostering cultural exchange through music, Hafrikplay and The Pit London aim to build stronger ties between Africa and the UK. The partnership will include artist interviews, radio shows, and content that highlights the unique stories behind the music. Industry Networking Opportunities: The partnership will also focus on creating networking opportunities for artists, producers, and industry professionals in both regions, helping to build connections that can lead to further collaboration and growth. “We are excited to partner with The Pit London and expand the reach of African music into the UK underground scene,” said Omobosola Karimat Alaka, Chief Operating Officer of Hafrikplay. “This partnership represents a shared vision of empowering artists and celebrating the rich diversity of musical talent across Africa and the UK.” Alfred Afari, co-founder of The Pit London, added, “Our collaboration with Hafrikplay allows us to take the next step in our mission to support underground artists. By bringing together talent from both continents, we’re creating something truly unique and impactful for the music community.” About Hafrikplay: Hafrikplay is Africa’s leading platform for discovering and promoting emerging musical talent. By providing artists with tools, resources, and connections, Hafrikplay helps African musicians reach global audiences and achieve their full potential. About The Pit London: The Pit London is a UK-based music collective dedicated to supporting and promoting underground talent. Through live events, radio shows, and digital platforms, The Pit London has become a key player in the UK’s music scene, known for discovering and nurturing the next generation of artists. For media inquiries, please contact: Hafrikplay: Email: info@hafrikplay.com Website: www.hafrikplay.com The Pit London: Email: info@thepitldn.co.uk   Website: www.thepitldn.com