Hafrikplay and Ipada Initiative Forge Strategic Media Partnership to Amplify Pan-African Cultural Renaissance
Lagos, Nigeria – November 12, 2025 – Hafrikplay, the rapidly growing Pan-African music streaming platform, and the Ipada Initiative, a major cultural celebration reconnecting the African diaspora with their heritage, today announced a strategic media partnership designed to significantly boost event visibility, amplify cultural impact, and drive growth for the creative economy. The collaboration, finalized in a meeting on November 6, 2025, positions Hafrikplay as the initiative’s “Digital Amplifier” Partner, leveraging its platform of over 100,000 users to bring the sounds and stories of the Ipada Initiative to a global audience. The 10-Day Cultural Spectacle: Event Highlights The Ipada Initiative Celebration is a 10-day cultural spectacle running from November 20 to December 7, 2025, at La Campagne Tropicana. The event features an unparalleled line-up of culture, entertainment, and networking opportunities, including: African International Music Festival (AIM Festival): A premier showcase of African musical talent. Nefertiti African Beauty Pageant (The Queen of Africa): Celebrating African beauty, grace, and culture. Bluesome Women Empowerment Festival: Dedicated to uplifting and celebrating women’s achievements. Business & Diaspora Investment Summit: Connecting global investors with African opportunities. Afro Diaspora Fashion Showcase: Highlighting the continent’s vibrant and innovative fashion industry. Guinness World Record Attempts: Including the highly anticipated Longest Pool Party. Partnership Highlights and Scope Through this partnership, Hafrikplay will integrate deeply into the initiative’s existing, high-momentum media campaigns, which already include billboards, BRT buses, and global partners like CNN and Trace TV. Digital Amplification: Hafrikplay will provide exclusive digital coverage and promotion, including banner placements, ticket integrations, and social media campaigns to reach the global African diaspora. Content & Artist Integration: The platform will feature curated Ipada Playlists (e.g., “Road to Ipada 2025”), showcasing performing artists and offering its app as a potential additional streaming outlet (“Powered by Hafrikplay Live”). Hafrikplay will also bring selected artists from its platform to perform at the festival, enhancing audience engagement. Cultural Preservation: The collaboration will leverage the Ipada Initiative’s “Return to Roots” theme by creating special Hafrikplay channels (“The Return — Ipada Sounds of Africa”) and archiving traditional performances, positioning Hafrikplay as a key cultural ally. Strategic Vision and Mutual Value: “We are committed to helping the Ipada Initiative reach the global African diaspora by promoting the festival’s incredible artists and cultural sounds through Hafrikplay’s digital ecosystem,” said Omobosola Karimat Alaka, the CEO and Co-Founder at Hafrikplay. “This is more than media placement; it’s a shared vision to elevate independent and underground African music and foster creative industry growth.” The partnership represents a powerful synergy between technology and tradition, setting a new standard for Pan-African cultural amplification and media collaboration. About Hafrikplay Hafrikplay is a leading Pan-African music streaming platform dedicated to elevating independent and underground African music, providing artists with a voice, and connecting African culture with the global diaspora. About Ipada Initiative The Ipada Initiative is a landmark cultural celebration focused on reconnecting the African diaspora with their heritage, promoting cultural exchange, and supporting the development of the African creative economy. Contacts: Hafrikplay hafrikplay@gmail.com|info@hafrikplay.com Ipada Initiative info@ipadacarnivao.com|ipadacarnival.com
Hafrikplay Partners with Creatives Hangout Lagos (CHL) to Celebrate and Empower African Creatives
Lagos, Nigeria – 6th September 2025 — Hafrikplay, Africa’s leading creator-first music streaming platform, is proud to announce its partnership with Creatives Hangout Lagos (CHL), a flagship event curated by Zest Management Alté (ZEMA). This collaboration underscores Hafrikplay’s unwavering commitment to amplifying African talent and building cultural experiences that empower artists, storytellers, and innovators. At its core, CHL is designed to be more than a gathering it’s a movement. It brings together musicians, visual artists, writers, producers, and fans in one space to connect, collaborate, and celebrate creativity in all its forms. The 2025 edition promises performances, games, panels, and networking opportunities that reflect the vibrancy of Nigeria’s creative economy. “At Hafrikplay, we are all about the creatives,” said Abolaji Alaka, Co – Founder & COO of Hafrikplay. “This partnership with CHL gives us a chance to do what we love most creating platforms for artists to shine, amplifying voices that deserve to be heard, and giving audiences an authentic connection to the next wave of African talent.” For Chukuweneku Valentino Otuya, CEO of Zest Management Alté (ZEMA), the inspiration behind CHL was clear: “Creatives are the heartbeat of our culture, yet they often lack spaces to thrive. CHL was built to change that. Partnering with Hafrikplay, a brand equally passionate about discovery and empowerment, ensures that this year’s edition will be our most impactful yet.” Attendees can expect: Live performances from emerging Hafrikplay artists 🎤 Trivia games and activations sponsored by Hafrikplay 🎲 Artist spotlights, playlist tie-ins, and interactive sessions ✨ Conversations that touch on the creative economy, artist wellbeing, and the future of African sound 🌍 📌 For More Information: Follow @zemagroup on Instagram for event updates and inquiries. 📩 Register Now: https://forms.gle/quhqeF411m7nXnv97 About Hafrikplay Hafrikplay is Africa’s most creator-focused music streaming platform, dedicated to empowering artists and amplifying African sound globally. With a growing community of over 50,000 users, Hafrikplay provides artists with tools, visibility, and opportunities to thrive. About CHL Creatives Hangout Lagos (CHL), powered by Zest Management Alté (ZEMA), is an annual cultural gathering designed to connect, celebrate, and elevate Nigeria’s most promising creative voices.
Okal Returns with Heartfelt Single “Know (Idk)” — Exclusively on Hafrikplay
🎧 Okal Returns with Heartfelt Single “Know (Idk)” — Exclusively on Hafrikplay [Lagos, Nigeria – August 27, 2025] — Nigerian singer and songwriter Okal makes a bold, emotional comeback with her new single “Know (Idk),” a soul-baring anthem about love, heartbreak, and healing. The track is available exclusively on Hafrikplay. With her soothing vocals layered over a minimal yet captivating production, Okal delivers a raw performance that captures the pain of loving deeply while navigating heartbreak. “Know (Idk)” blends emotional vulnerability with lyrical simplicity, making it a relatable anthem for anyone who has ever loved, lost, and tried to heal. “Even though I’m hurt, I’m still in love with you. Taking time to heal my heart,” Okal sings, giving listeners a glimpse into her emotional world. The release follows Okal’s growing reputation as one of Nigeria’s most authentic female voices in contemporary Afro-fusion and soul. Known for her ability to connect with audiences through honesty and heartfelt delivery, “Know (Idk)” further cements her place as a rising star who isn’t afraid to share her truth. 🔒 Why Hafrikplay? Hafrikplay is the home of authentic African music. By spotlighting editorial exclusives like “Know (Idk),” the platform empowers artists like Okal to connect with fans directly while building a global stage for Africa’s most innovative voices. 🎧 Stream “Know (Idk)” exclusively here: 👉https://hafrikplay.com/track/IxF7qzN1Wvcexqj 🌍 Connect with Okal: Instagram: @iamokal Twitter (X): @iamokal TikTok: @iamokal Facebook: @iamokal Website : iamokal.com About Okal: Okal is a Nigerian singer and songwriter celebrated for her soulful voice, honest lyrics, and genre-blending style. With her heartfelt approach to music, she has built a strong reputation as a voice of vulnerability and strength in the African music scene. “Know (Idk)” showcases Okal’s ability to turn pain into art, offering listeners a healing soundscape that resonates far beyond borders.
Entertainment – Deerichi: The Unpredictable Sound of Abuja
Introduction Based in Abuja, Deerichi (Dirichi Mark Eche-Ejikeme) is an artist from Anambra State, Nigeria, whose sound fearlessly blends Afro-fusion, Afro-swing, rap, and experimental elements. As both a performer and a sound engineer, he crafts music that is energetic, distinct, and deeply personal. About Me My name is Dirichi Mark Eche-Ejikeme, but you know me as Deerichi. I’m an artist from Anambra State, Nigeria, now based in Abuja. I started recording professionally in 2020 and have since developed a sound that blends Afro-fusion, Afro-swing, rap, and experimental elements. As both an artist and a sound engineer, I create music that is energetic, different, and deeply connected to my story. Musical Journey Music is what I breathe; it’s part of my everyday life. I used to rap on tables in boarding school just to stay connected to the art. My parents always surrounded me with music at home, and my dad’s encouragement—from me rapping Lil Wayne’s songs for him—fueled my passion. Music is like water to me—I can’t go a day without it. It’s not just what I do; it’s who I am. Signature Style My music is defined by a fearless blend of Afro-fusion, Afro-swing, rap, and experimental sounds. I don’t box myself into one lane; I create a sound that is unpredictable yet intentional, energetic yet soulful. What makes my style unique is the balance between hard-hitting rap flows, vibrant Afro rhythms, and melodies that stay with you. My signature is about pushing boundaries while staying authentic, giving listeners something they won’t hear anywhere else. Notable Achievements Began recording professionally in 2020, steadily building a unique sound. Released my debut EP, “At Midnight,” in September 2023, which reached #16 on the Top Alternative Albums chart in Nigeria and gained over 30,000 streams. Dropped the single “GBEDU” in 2025, a vibrant summer anthem praised for its global dance-floor energy. Performed live in front of an audience of over 1,000 people. Established a growing reputation in Abuja as a versatile independent artist and one of the city’s hardest rappers. My dual role as an artist and sound engineer has allowed me to hone a sound that sets me apart in Nigeria’s music scene. Existing Projects Don’t Leave (feat. Mikels_Alter) (2020) $iGNS (Two-Pack Single) (2024) At Midnight (EP) (2023) GBEDU (Single) (2025) Future Plans for My Brand God is the author of this story, so I’ll let Him keep writing. Influences and Inspirations I listen to all kinds of music, but my earliest influence was D’banj, who I still look up to. I’m also inspired by the creativity of Asake and the raw storytelling of Jeriq. Beyond artists, my greatest inspiration comes from my own life experiences. Everything I write is either a reflection of what I’ve lived through or a vision of the future I see for myself. I believe in honesty in music, so every song I make is rooted in truth. Discography Don’t Leave (feat. Mikels_Alter) [Single] (2020) At Midnight [EP] (2023) $iGNS [Two-Pack Single] (2024) GBEDU [Single] (2025) Upcoming Projects I can’t reveal much, but what I can promise is a continuous flow of “GBEDU”! Connect With Me Stay connected and follow my journey: Instagram – @deerichi X – @deerichi TikTok – @deerichi Threads – @deerichi YouTube – @deerichi Email (Bookings/Press): deerichibookings@gmail.com Listen HERE
Hafrikplay Partners with AbegNaijaMusic.com to Supercharge Artist Exposure Across Africa and the Diaspora
LAGOS, NIGERIA — In a landmark move that reinforces the commitment to democratizing African music discovery, Hafrikplay, the rapidly growing streaming platform with over 50,000 users, has announced a strategic content and community partnership with AbegNaijaMusic.com, one of Nigeria’s most influential digital music blogs and promotional platforms. This partnership is set to spotlight emerging African artists across blog features, curated playlists, artist spotlights, co-branded events, and live webinars aimed at equipping talent with visibility and tools for career growth. With both platforms deeply rooted in the culture and vibrancy of African soundscapes, this alliance blends distribution with storytelling — and takes it global. “This partnership goes beyond just digital distribution; it’s about giving voice, volume, and validation to the African sound,” said Abolaji Alaka, COO of Hafrikplay. “We’ve built a platform where grassroots meets global. Collaborating with AbegNaijaMusic means our artists won’t just be heard — they’ll be seen, celebrated, and supported in powerful new ways.” From blog premieres to strategic digital PR, and from joint publicity campaigns to co-hosted listening sessions and Twitter Spaces, the Hafrikplay–AbegNaijaMusic partnership provides an immersive promotional engine for creatives. Artists on Hafrikplay will now benefit from dedicated blog features, exclusive interviews, spotlight banners, and frontline editorial support via AbegNaijaMusic’s high-traffic platform and vibrant social channels. “We’ve watched Hafrikplay evolve into a true force for digital equity in the music space,” said Wasiu Monday Oluwatobi, CEO of AbegNaijaMusic. “By combining their reach and tech ecosystem with our deep-rooted influence in the Nigerian music blogosphere, we’re not just helping artists go viral — we’re helping them build careers that last.” Shared Vision, Shared Values Both platforms are committed to empowering independent and unsigned artists, with a deep focus on Afrobeats, Amapiano, Afrofusion, Highlife, and the nuanced sub-genres shaping African pop culture today. The collaboration also includes data-driven promotional strategies, playlist placements, and a monthly “Artist to Watch” campaign backed by community fanfare and engagement tools. What Artists Can Expect: Featured blog write-ups, music reviews, and exclusive interviews Playlist and homepage banner placement on Hafrikplay Artist Spotlights in joint newsletters and IG Live sessions Co-hosted digital workshops and artist webinars Joint promo campaigns during release windows As Africa’s creative economy expands at an exponential rate, partnerships like this are essential to closing the gap between raw talent and real traction. Hafrikplay and AbegNaijaMusic.com stand at the forefront — not just distributing content, but curating culture. About Hafrikplay Hafrikplay is a fast-rising African music streaming and artist development platform focused on empowering creatives across the continent. With a growing user base and community-driven features, Hafrikplay supports talent discovery through editorial playlists, smart distribution, and community campaigns. 🔗 www.hafrikplay.com About AbegNaijaMusic AbegNaijaMusic.com is one of Nigeria’s leading digital music blogs, offering fast, authentic, and impactful promotion for artists across the country and diaspora. Known for its influential voice in Nigeria’s entertainment blog culture, the platform reaches thousands of music lovers daily. 🔗 www.abegnaijamusic.com For interviews, media inquiries, or partnership opportunities, contact: 📧 info@hafrikplay.com | 📧 Abegnaijapost@gmail.com