MillionDollarIdeas
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01 — About us

Africa's Creative Growth Partner.

A creative growth company helping artists, startups and cultural brands build visibility, infrastructure and long-term impact across Africa, the UK and the diaspora.

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02 — Our story

Built by creatives, for creatives.

MillionDollar Ideas Ltd was founded in 2020 by Omobosola Karimat Alaka and Abolaji Alaka after witnessing first-hand the challenges independent artists face navigating promotion, visibility and career growth.

Having experienced ineffective services, fake managers and poor industry structures themselves, the founders set out to build a company focused on delivering real value to creatives.

What started as an artist support initiative has evolved into a creative growth company supporting artists, startups and cultural brands across Africa and beyond.

03 — What drives us
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Our Mission

To help creators build sustainable careers through visibility, infrastructure, partnerships and innovation.

visibility

Our Vision

To become Africa's leading creative growth ecosystem, connecting talent to global opportunities.

04 — Our impact

A track record built on real, measurable growth.

5+
Years operating
350+
Artists & projects supported
100+
Media placements
80+
Campaigns delivered

Africa, UK & diaspora reach — and growing every quarter.

05 — Meet the team

The people behind the work.

Omobosola Karimat Alaka

Co-Founder & Chief Executive Officer

Artist, entrepreneur and creative strategist with over a decade of experience across music, media and technology — spanning Hafrikplay, Liberty Music PR, MillionDollar Ideas and her own artist background.

Abolaji Alaka

Co-Founder & Chief Operations Officer

Operations, partnerships and business development lead responsible for strategic growth and ecosystem relationships across the company.