Entertainment – Deerichi: The Unpredictable Sound of Abuja
Introduction Based in Abuja, Deerichi (Dirichi Mark Eche-Ejikeme) is an artist from Anambra State, Nigeria, whose sound fearlessly blends Afro-fusion, Afro-swing, rap, and experimental elements. As both a performer and a sound engineer, he crafts music that is energetic, distinct, and deeply personal. About Me My name is Dirichi Mark Eche-Ejikeme, but you know me as Deerichi. I’m an artist from Anambra State, Nigeria, now based in Abuja. I started recording professionally in 2020 and have since developed a sound that blends Afro-fusion, Afro-swing, rap, and experimental elements. As both an artist and a sound engineer, I create music that is energetic, different, and deeply connected to my story. Musical Journey Music is what I breathe; it’s part of my everyday life. I used to rap on tables in boarding school just to stay connected to the art. My parents always surrounded me with music at home, and my dad’s encouragement—from me rapping Lil Wayne’s songs for him—fueled my passion. Music is like water to me—I can’t go a day without it. It’s not just what I do; it’s who I am. Signature Style My music is defined by a fearless blend of Afro-fusion, Afro-swing, rap, and experimental sounds. I don’t box myself into one lane; I create a sound that is unpredictable yet intentional, energetic yet soulful. What makes my style unique is the balance between hard-hitting rap flows, vibrant Afro rhythms, and melodies that stay with you. My signature is about pushing boundaries while staying authentic, giving listeners something they won’t hear anywhere else. Notable Achievements Began recording professionally in 2020, steadily building a unique sound. Released my debut EP, “At Midnight,” in September 2023, which reached #16 on the Top Alternative Albums chart in Nigeria and gained over 30,000 streams. Dropped the single “GBEDU” in 2025, a vibrant summer anthem praised for its global dance-floor energy. Performed live in front of an audience of over 1,000 people. Established a growing reputation in Abuja as a versatile independent artist and one of the city’s hardest rappers. My dual role as an artist and sound engineer has allowed me to hone a sound that sets me apart in Nigeria’s music scene. Existing Projects Don’t Leave (feat. Mikels_Alter) (2020) $iGNS (Two-Pack Single) (2024) At Midnight (EP) (2023) GBEDU (Single) (2025) Future Plans for My Brand God is the author of this story, so I’ll let Him keep writing. Influences and Inspirations I listen to all kinds of music, but my earliest influence was D’banj, who I still look up to. I’m also inspired by the creativity of Asake and the raw storytelling of Jeriq. Beyond artists, my greatest inspiration comes from my own life experiences. Everything I write is either a reflection of what I’ve lived through or a vision of the future I see for myself. I believe in honesty in music, so every song I make is rooted in truth. Discography Don’t Leave (feat. Mikels_Alter) [Single] (2020) At Midnight [EP] (2023) $iGNS [Two-Pack Single] (2024) GBEDU [Single] (2025) Upcoming Projects I can’t reveal much, but what I can promise is a continuous flow of “GBEDU”! Connect With Me Stay connected and follow my journey: Instagram – @deerichi X – @deerichi TikTok – @deerichi Threads – @deerichi YouTube – @deerichi Email (Bookings/Press): deerichibookings@gmail.com Listen HERE
Hafrikplay Partners with AbegNaijaMusic.com to Supercharge Artist Exposure Across Africa and the Diaspora
LAGOS, NIGERIA — In a landmark move that reinforces the commitment to democratizing African music discovery, Hafrikplay, the rapidly growing streaming platform with over 50,000 users, has announced a strategic content and community partnership with AbegNaijaMusic.com, one of Nigeria’s most influential digital music blogs and promotional platforms. This partnership is set to spotlight emerging African artists across blog features, curated playlists, artist spotlights, co-branded events, and live webinars aimed at equipping talent with visibility and tools for career growth. With both platforms deeply rooted in the culture and vibrancy of African soundscapes, this alliance blends distribution with storytelling — and takes it global. “This partnership goes beyond just digital distribution; it’s about giving voice, volume, and validation to the African sound,” said Abolaji Alaka, COO of Hafrikplay. “We’ve built a platform where grassroots meets global. Collaborating with AbegNaijaMusic means our artists won’t just be heard — they’ll be seen, celebrated, and supported in powerful new ways.” From blog premieres to strategic digital PR, and from joint publicity campaigns to co-hosted listening sessions and Twitter Spaces, the Hafrikplay–AbegNaijaMusic partnership provides an immersive promotional engine for creatives. Artists on Hafrikplay will now benefit from dedicated blog features, exclusive interviews, spotlight banners, and frontline editorial support via AbegNaijaMusic’s high-traffic platform and vibrant social channels. “We’ve watched Hafrikplay evolve into a true force for digital equity in the music space,” said Wasiu Monday Oluwatobi, CEO of AbegNaijaMusic. “By combining their reach and tech ecosystem with our deep-rooted influence in the Nigerian music blogosphere, we’re not just helping artists go viral — we’re helping them build careers that last.” Shared Vision, Shared Values Both platforms are committed to empowering independent and unsigned artists, with a deep focus on Afrobeats, Amapiano, Afrofusion, Highlife, and the nuanced sub-genres shaping African pop culture today. The collaboration also includes data-driven promotional strategies, playlist placements, and a monthly “Artist to Watch” campaign backed by community fanfare and engagement tools. What Artists Can Expect: Featured blog write-ups, music reviews, and exclusive interviews Playlist and homepage banner placement on Hafrikplay Artist Spotlights in joint newsletters and IG Live sessions Co-hosted digital workshops and artist webinars Joint promo campaigns during release windows As Africa’s creative economy expands at an exponential rate, partnerships like this are essential to closing the gap between raw talent and real traction. Hafrikplay and AbegNaijaMusic.com stand at the forefront — not just distributing content, but curating culture. About Hafrikplay Hafrikplay is a fast-rising African music streaming and artist development platform focused on empowering creatives across the continent. With a growing user base and community-driven features, Hafrikplay supports talent discovery through editorial playlists, smart distribution, and community campaigns. 🔗 www.hafrikplay.com About AbegNaijaMusic AbegNaijaMusic.com is one of Nigeria’s leading digital music blogs, offering fast, authentic, and impactful promotion for artists across the country and diaspora. Known for its influential voice in Nigeria’s entertainment blog culture, the platform reaches thousands of music lovers daily. 🔗 www.abegnaijamusic.com For interviews, media inquiries, or partnership opportunities, contact: 📧 info@hafrikplay.com | 📧 Abegnaijapost@gmail.com